What the Nose Knows

Congratulations to Dr. Avery Gilbert on the June 24 launch of his first book, What The Nose Knows: The Science of Scent in Everyday Life, an entertaining and enlightening journey through the world of aroma from a man who has seen–and smelled–it all. As Chief Scientist at the Scent Marketing Institute, Dr. Gilbert’s groundbreaking studies in odor perception have been published in numerous scientific journals, and he has had a hand in the research and design of commercial scents for everything from perfume to kitty litter. And, throughout the course of this fascinating career, his lectures on the Science of Smell have delighted and educated scores of audiences.

Be sure and catch Avery Gilbert at The Scent World Conference & Expo 2008 where he will join Whiff-Guys C. Russell Brumfield and James Goldney to speak on “The Amazing Powers of Scent!”