Where’s the Beefcake?

“Behold the scent of seduction, with a hint of flame-broiled meat.”

Just in time for the holidays, fast food giant Burger King has jumped aboard the celebrity signature scent bandwagon with the release of FLAME™, possibly the world’s first Body Spray for Men and Vegan Repellant all rolled into one. BK’s marketing execs are no strangers to the idea that Sex Sells, as evidenced in the chain’s recent Whopper Virgins campaign, so be prepared before you click that link: Visitors to the Fire Meets Desire site are greeted by a sensual Barry White-ish soundtrack accompanied by downright disturbing images of the chain’s iconic King lounging naked on a bearskin rug.

Eau de Beefcake may never rival Chanel No.5, but then again, neither does the price tag of $3.99.

UPDATE: For the skeptics who thought this idea stunk from the git-go, Burger King sold out its entire limited edition stock of Flame within two days, and the product is already finding surprising new life at online auction site eBay. At least one bottle, sold on December 23–just days after the product was released at a cost of $3.99–drew $100.00.