Yankee Candle Freshens Four Points by Sheraton

The Yankee Candle Company announced today that guests of Four Points by Sheraton Hotels will be treated to a new custom-designed signature scent experience developed by Yankee Candle in partnership with the leading global provider of scent delivery solutions for businesses, ScentAir Technologies, Inc.

The new scent, called “Pinwheels in the Breeze,” is evocative of the freshness of the outdoors on a warm spring day. The custom scent will be featured in the lobby and common areas of the over-120 Four Points by Sheraton hotels worldwide. Yankee Candle also has created a custom co-branded candle for guests who want to bring the scent home. This candle is available in all 470 Yankee Candle retail stores across the country, as well as online at the Four Points online store.

“We are pleased to have partnered with Four Points by Sheraton to offer the signature scent, Pinwheels in the Breeze, at all Four Points by Sheraton hotels worldwide,” said Rick Ruffolo, Yankee Candle’s Senior Vice President of Brand, Marketing and Innovation. “The right fragrance is known to have a positive impact on people’s attitude and outlook. Customers tell us how Yankee Candle fragrances help them make their house feel like home. Now, they have the opportunity to experience another comfort of home when they stay with Four Points by Sheraton.”

The launch of the Yankee Candle fragrance marks the first large-scale commercial use of a Yankee Candle fragrance, made possible through ScentAir’s ScentWave scent delivery system. The ScentWave system uses dry-air technology that releases fragrance without sprays, aerosols, or heated oils, creating a subtle scent experience.

“We are proud to help bring the comfort of a Yankee Candle fragrance to guests of Four Points by Sheraton Hotels,” said Tom Conroy, CEO of ScentAir. “Together, Yankee Candle’s fragrance expertise and ScentAir’s high-quality scent delivery solutions create a refreshing scent experience in line with the uncomplicated comfort that Four Points by Sheraton guests expect.”