Teleconferences

Scent Marketing Insider’s Teleconference Series!

Over the past 24 months, the Scent Marketing Industry has been exploding on a global scale, and experts predict that this phenomenon will soon reach a Tipping Point.

Listen in as Whiff Guys, Russell Brumfield and James Goldney, joined by Harald Vogt of the Scent Marketing Institute, explore many facets of this phenomenon.  The fact-filled and informative series of 6 weekly Teleconferences were held in May and June, 2008:

May 20 - COMPLETED
Olfactory Facts™ Late-breaking research that reveals the Amazing Powers and Influences of Scent.

May 27 - COMPLETED
Your Branded Scent Signature - The Four Keys to Creating Your Scent Script - “Message, Target, Trigger, and Delivery.”

June 3 - COMPLETED
Overcoming Objections - Well-conceived answers and explanations to age-old questions about Scent Abuse, Pollution, and Scent-Sensitive Consumers.

June 10 - COMPLETED
Retail Scent Marketing Strategies - Achieving a lasting ROI in the marketplace: Environmental, POP, and Signage delivery with software tracking systems.

June 17 - COMPLETED
The Fragrance Media™ - A look at scent marketing through print, packaging, fabrics, microencapsulation, and micro & macro delivery systems.

June 24 - COMPLETED
Designing Scented-Spaces - Innovative scent-strategies for Interior and Architectural design in branding the “Guest Experience.”